Lawyers from a leading Gloucestershire firm have swapped pens for paintbrushes in support of the inaugural Bloor Homes Cheltenham Festival of Cycling.

Willans solicitors are displaying a donated bicycle outside their offices, which they have painted in our eye-catching shade of lime green, as part of the festival’s bike trail around Cheltenham.

The firm is one of the supporters of our festival, the highlight of which will be the finish of the seventh stage of the OVO Energy Tour of Britain on Saturday 9 September. The famed race will see 120 nimble cyclists fly past some of the town’s famous landmarks, including the historic Promenade.

Managing partner Bridget Redmond commented: “It is a pleasure to be backing the inaugural Bloor Homes Cheltenham Festival of Cycling as part of the penultimate stage of the OVO Energy Tour of Britain. As a responsible and ethical firm, we have a stake in the town’s prosperity and a duty to help with efforts to put Cheltenham on the map.”

“An initiative that not only encourages the community to get active but also boosts footfall and tourism in the town centre is one we are very happy to support.”

Tracey Crews, council project sponsor of Bloor Homes Cheltenham Festival of Cycling said: “I’m delighted to see Willans supporting our festival in such a fun way. Local businesses and communities will no doubt benefit from this event, not only on the day itself but also the post-event legacy plan. From painting bikes to coordinating window displays there really are some inexpensive but effective ways to get involved.”

If you fancy exploring our bike trail, including taking part in our free treasure trail, you can find the bike locations here on the map.



Law firm gears up to help paint the town green