With less than 50 days to go to the first ever Cheltenham Festival of Cycling, festival organisers have released a business opportunities toolkit to ‘make Cheltenham zing!’.  The Cheltenham Festival of Cycling featuring the OVO Energy Tour of Britain Stage Seven takes place on Saturday 9 September and features a series of town-wide initiatives to enjoy, educate, try and watch.

The toolkit provides businesses and individuals the opportunity to engage with a number of free initiatives, buy some of the affordable business benefits on offer such as banners and lamppost pennants or alternatively entertain clients and VIP guests at our exclusive village on Imperial Square.

Councillor Rowena Hay, cabinet member for finance says “This is a fantastic opportunity for Cheltenham and we want to ensure that the town comes alive for the day.  We also want to enable our local businesses and communities benefit from this event, not only on the day itself but post-event through the legacy plans in place.  From housing one of our lime green bikes to coordinating window displays there really are some inexpensive but effective ways to get involved.”

There are a number of activities and events happening throughout the day, with a dedicated Family Zone at Pittville Park, a Street Fair on the Promenade and then the Race Village and finish line at Imperial Gardens.

The toolkit can be found on the website here 

More information on the festival, including what is happening on the day and opportunities for corporate hospitality can be found on the website www.cheltenhamcyclingfestival.org.uk


For more information please contact Kelly Ramsay, Account Director, apt marketing & pr on 01242 250692 or email Kelly@aptmarketing.co.uk

50 days to go!
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