Partnership opportunities

The Cheltenham Festival of Cycling is set to attract more than 5,000 visitors, to join thousands of residents also attending this exciting fast-paced criterium. Community spirit, being active and inclusiveness are the themes for the festival, which will see locals and businesses come together to create the event of the year. We’re looking for commercial partners to help bring our vision to life, so whether you’re an avid road cycling fan, spend every weekend on your bike, or simply want to get involved in supporting the town, we have an opportunity to work together.

There are packages to suit every budget and our partners will have access to a number of exclusive benefits. What’s more, if you don’t see something you like, let us know your budget, your vision and your objectives and we’ll help to make it happen!

Corporate hospitality

An exclusive opportunity to entertain your staff, clients or guests, our corporate hospitality package is priced at £50 per person to include:

  • 2 drinks (wine, beer, cocktail or single measure with mixer)
  • Food voucher for street food
  • Mini rum tastings at the cocktail bus (at various times through the day)
  • 2 on-board bars and 1 external bar – cash bar over the 2 included drinks
  • Hostesses
  • Acoustic entertainment
  • There will also be a viewing zone at Queens Circus dedicated to VIPs to enable you to see both sides of the track.

To talk corporate hospitality, contact Tara on 07468 716057 or email

Sponsorship opportunities

  • Programme advertising – £100 each
  • Concord barriers – £250 each (inclusive of manufacturing)
  • PED barriers – £50 each for 2m banner spot (own banner to be supplied, delivery WC 27th august 2019)
  • Race sponsor opportunity £5k
    • Social media posts promoting business on all platforms
    • Promotion of business on the Cheltenham Festival of Cycling website with logo to click through to company website
    • Race numbers – logo on all cyclists (circa 300)
    • 20 corporate hospitality passes
    • Company advert in Festival programme
    • Commentator mentions
    • 2 concord barriers near start / finish line
    • 6 PED barrier spots (own banner to be supplied)
  • The key reasons for sponsoring and getting involved include:
    • Brand awareness for your business
    • Driving sales for your business
    • Entertain guests and staff
    • Boosting your corporate social responsibility (CSR)
    • Supporting the local community